Astrid Geel
Atmosphere, footfall and returning visitors: good shopping centre events deliver all three. But not every event delivers the same results. In this article you will learn which shopping centre events work and how a smart crowd-puller makes the whole centre busier.
What are shopping centre events?
Shopping centre events are activities and promotions that draw visitors to the centre and lift the atmosphere. Think of seasonal campaigns, children’s activities and attractions.
The goal is more visits, longer dwell time and higher sales for retailers. A good event gives people a reason to come to your centre rather than shop online.
Which shopping centre events work best?
The best events attract families and keep them there longer. Something for the children works like a magnet, because when they are having fun, parents keep shopping for longer.
An interactive floor makes a strong event, because children play on it together and parents get time to browse. Read how it works to see how that goes, and explore the options on the page about shopping centre promotion.
How do you make an event bring visitors back?
An event brings visitors back when the experience is good and safe and people link it positively to the centre. People return to a place where their children feel at home.
So focus on an activity you can repeat more often, so families know there is always something going on in your centre. A reusable attraction helps you build that rhythm.
Why choose a reusable attraction?
A reusable attraction saves you the effort of arranging something new for every event. You deploy the same crowd-puller again and again, in different periods.
An interactive floor fits that perfectly, because it is safe, compact and can be used again and again. That way you build a series of events without setting up a major operation every time.
What do shopping centre events with an interactive floor cost?
For shopping centre events you rent an interactive floor per period, so you pay for the days you use it. Delivery and set-up are included.
The floor comes in several packages, from entry level to a complete set with the centre’s own branding. View the packages and then request a no-obligation quote.
What should you consider when planning events?
When planning events, consider safety, visitor flow and spreading them across the year. An event that needs too much supervision or only happens once delivers less.
Choose an activity children can do on their own, that appeals to all ages and that you can run at several moments. That keeps the centre lively all year round.
Getting started with shopping centre events
Good shopping centre events attract families, keep them there longer and make them come back. A safe, reusable interactive floor makes that possible without a major operation.
Want to know how an interactive floor can strengthen your events? See how you can rent it, and we will be happy to help you plan.
